Laura is the owner and founder of Good ventures and the product designer behind both S5 Skincare and Evolve Beauty. Laura has an MBA from the Harvard Business School and a background in Management Consultancy and Venture Capital as well as 10 years experience in the Natural Personal Care sector at Nude Skincare and Good Ventures. 

Rudoe is a driving force behind organic beauty
— Vogue Magazine, October 2015


Violaine is our Product Development Manager, managing our development projects and providing advice on realisation. She also manages our organic certification and compliance. Violaine has over 15 years experience in Product Development at both Nude Skincare and Elemis. 




Freya runs our studio and organises in house formulation, product manufacturing and fulfilment. Freya has a background in Biochemistry and has been working in the Natural Personal Care sector at Good Ventures for more than 2 years.