Good Ventures was set up by Laura in 2008. Our first brand, Evolve Beauty, was launched in 2009 with the aim of making it easy to be healthy and green in everyday life. Evolve was relaunched in July 2015 with the same values but with a new range of products and packaging. S5 Skincare was created in 2012 and was inspired by Laura's search for effective skin products for problem skin. 

Initially, we worked with a small family run laboratory and manufacturing partner. Our new studio, which opened in July 2014, enabled us to start formulating and manufacturing all of our S5 and Evolve products by hand in small batches.